How to boost your holiday sales on Amazon (Valentine’s Day & Co.) - Part 2
Welcome back! In the last edition we laid the groundwork to pick the right events and products. Now, let’s actually get you some money! We will be prepping up your Amazon SEO, Design, and Amazon PPC. 1. Amazon SEO PPC will get you exactly 0 impressions if you’re not indexed for the keywords you’re trying to rank for. Let’s say your product is an artificial rose and Valentine’s Day is coming up. First off, make sure you enter “valentines” and “day” in the respective Child ASIN’s backend...
19 days ago • 4 min readHow to boost your holiday sales on Amazon (Valentine’s Day & Co.) - Part 1
Benefitting from high traffic events and getting your share of extra sales can be tough. It’s damn near impossible if you’re late to the party. It’ll be like trying to outsmart the queues at Berghain night club in Berlin by arriving late at 6am. At which point you may not get entry at all...or the party is already over. If you do want to get in, this week’s newsletter edition is for you! Not into Berghain, I’ve never had success with that. I did try to rank for keywords such as “valentines...
21 days ago • 3 min readOvercoming 'Big brand' challenges (and where small brands can win on Amazon)
Big brands on Amazon have big challenges. Challenges that need different approaches. When you have 5 products in 1 marketplace, things are pretty straightforward. When you have 500 products in 10 marketplaces, things get complicated. In today’s newsletter, let’s have a look at how brands can manage those complexities, and how smaller brands can exploit these unique challenges. For both PPC, and SEO. 1. PPC Let's start with PPC. (you’ll have to forgive the PPC guy for that) If you’re somewhat...
2 months ago • 2 min readTools that help you get back what Amazon stole from you (The shady and the good)
Amazon has built the world’s most incredible supply chain. But even they mess up. They lose and damage your units, including returned units. They miscalculate your FBA fees. They mess up your inbound and recalled shipments to and from Amazon. And the even more messed up thing is: It’s YOU who then has to get active if you want Amazon to correct those mistakes. But of course, where there are annoying tasks, there are service providers. And if there ever was a type of task Amazon brands should...
3 months ago • 2 min readWhy I could not STAND Helium 10 (+ the truth about FBA influencers)
For my very first newsletter edition, let me share with you why I started the Amazon Tools League. I was working for Sellics from 2016 to 2020. The old dogs among you may still remember them as one of the top Amazon tools back in the days. In fact, in 2017, they were arguably the most popular tool out there. But things changed. New competitors joined. Cancellations grew. Of course, as every good software does, we tracked the reasons why clients were cancelling. And yep, you guessed it, Helium...
4 months ago • 3 min read