David Zimmermann & Tools

Big brands on Amazon have big challenges. Challenges that need different approaches. When you have 5 products in 1 marketplace, things are pretty straightforward. When you have 500 products in 10 marketplaces, things get complicated. In today’s newsletter, let’s have a look at how brands can manage those complexities, and how smaller brands can exploit these unique challenges. For both PPC, and SEO. 1. PPC Let's start with PPC. (you’ll have to forgive the PPC guy for that) If you’re somewhat...

Amazon has built the world’s most incredible supply chain. But even they mess up. They lose and damage your units, including returned units. They miscalculate your FBA fees. They mess up your inbound and recalled shipments to and from Amazon. And the even more messed up thing is: It’s YOU who then has to get active if you want Amazon to correct those mistakes. But of course, where there are annoying tasks, there are service providers. And if there ever was a type of task Amazon brands should...

For my very first newsletter edition, let me share with you why I started the Amazon Tools League. I was working for Sellics from 2016 to 2020. The old dogs among you may still remember them as one of the top Amazon tools back in the days. In fact, in 2017, they were arguably the most popular tool out there. But things changed. New competitors joined. Cancellations grew. Of course, as every good software does, we tracked the reasons why clients were cancelling. And yep, you guessed it, Helium...